Virgin Voyages is a new player in the cruise industry that has been making waves for its focus on issues of equality, inclusivity, and forward-thinking, and eclectic entertainment. Here's a closer look at each of these focus areas:
Virgin Voyages is an inclusive cruise line that focuses on making everyone feel welcome and valued. This emphasis on equality is evident in the design of the ships, which feature gender-neutral cabins, and inclusions for all guests such as fitness classes and basic beverages. The cruise line also has a philosophy of "sailors, not passengers," which emphasizes a sense of community and shared experiences.
Beyond equality, Virgin Voyages is committed to making cruising accessible to a diverse range of backgrounds, ethnicities, gender identities, and sexual orientations. The cruise line has been praised for its efforts to celebrate diversity including a drag show that features local performers in destination cities. It aims to create a supportive, non-judgmental environment, where everyone can let their hair down and be themselves, without fear of discrimination or prejudice.
Virgin Voyages is pushing the boundaries of cruising and positioning itself as a disruptor. The cruise line is forward-thinking in its approach to everything, from technology to design to sustainability. For instance, the cruise line delivers a modern technology experience, integrating wearable technology and an app for seamless communication and onboard activities. The cruise line also operates its ships with 100% wind energy and eliminates single-use plastics, demonstrating its commitment to sustainability and the environment.
Virgin Voyages' approach to entertainment is eclectic, featuring a mix of classic and edgy performers, designed to appeal to a diverse range of tastes. Guests have access to a range of amenities including yoga classes, tattoo parlors, and Mixology classes, while nightly events might include burlesque performances, karaoke competitions, dance parties, and nightclub experiences. Virgin Voyages wants to ensure that no two voyages are the same, and there is something for everyone to enjoy.
All in all, Virgin Voyages has taken a fresh approach to cruising, combining a commitment to equality, inclusivity, forward-thinking practices, and offbeat entertainment concepts. With its innovative focus on creating a welcoming, modern, and inclusive environment, Virgin Voyages is appealing to a wide range of cruisers, who are looking for something different and new in the cruise way of life.
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